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What is perception? Why does each consumer see a product differently? How does this affect the consumer decision-making process?Why is market segmentation important? How does market segmentation differ for consumer and business markets? How does it affect the marketing mix?Why is market segmentation important? How does market segmentation differ for consumer and business markets? How does it affect the marketing mix?

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What is perception? Why does each consumer see a product differently? How does this affect the consumer decision-making process?Why is market segmentation important? How does market segmentation differ for consumer and business markets? How does it affect the marketing mix?Why is market segmentation important? How does market segmentation differ for consumer and business markets? How does it affect the marketing mix?