DQ1)Based on Graham’s (2008) article, choose one of the “thought lines,” and explain why you think it’s important when planning a marketing strategy

DQ1)Based on Graham’s (2008) article, choose one of the “thought lines,” and explain why you think it’s important when planning a marketing strategy. Also visit YouTube.com™. Discuss one of the marketing videos you see while on this site.

DQ2) Based on Gordon’s (2008) article, what are some new twists on old marketing favorites? What is different about the new approach?

DQ3) What common marketing techniques have companies used to develop successful marketing campaigns? How have information systems supported the marketing campaign?

DQ4) In today’s customer relationship marketing era, how do companies use information systems to support sales?