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Johnson Marine has the following costs and expected sales for the coming year

Finance Apr 01, 2021

Johnson Marine has the following costs and expected sales for the coming year. Johnson is considering a number of different methods to determine the price of Its product. 
Total Costs Variable Manufacturing $ 2,354,000 Variable Selling and Administrative 754,000 Plant-level Fixed Overhead 1,208,000 Fixed Selling and Administrative 604,000 Batch-level Fixed Overhead 204,000 Total Investment in Product Line 10,012,000 Expected Sales (units) 20,800 
If Johnson determines price using a 21% markup of life cycle cost, the price is: 
 

Expert Solution

Computation of Price:

Price = Manufacturing Cost * (1+ Markup) / Number of Units

Here,

 Manufacturing Cost = Variable manufacturing + Total selling and administrative + Total overhead

= 2354000 + (754,000+604,000) + (1,208,000+204,000)

Manufacturing Cost = $5,124,000

 

Price = $5,124,000*(1+21%)/20,800 =  $298.08

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