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Homework answers / question archive / Assessment Brief Module Title: An Introduction to Business and Management Assessment You must address all of the tasks in Part A and Part B
Assessment Brief
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Module Title: |
An Introduction to Business and Management |
Assessment
You must address all of the tasks in Part A and Part B. This should be presented in one Word document and each task should be labelled appropriately
The marks allocated for each question are shown below. The full assignment should not be longer than 1500 words +/-10%
The title of the report should be ‘An Introduction to Strategic Issues at Qatar Airways’
Should have been labelled “CW2 193456”
Part A: Demonstrating your Knowledge of Theory
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Task |
Marks and word count |
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A1 |
Use at least two references to explain what the purpose of a ‘mission statement’ is. |
This task is worth 10 marks and should be approx. 200 words long. |
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A2 |
Explain why some businesses decide to become a private limited company. |
This task is worth 10 marks and should be approx. 200 words. |
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A3 |
Use at least two supporting references to discuss how businesses can analyse their external environment. (10 marks) |
This task is worth 10 marks and should be approx. 200 words long.
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Part B: Applying your Knowledge to Qatar Airways
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Task |
Marks and word count |
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B1 |
Explain what type of organisation Qatar Airways is and two advantages of being this type of organisation. |
This task is worth 10 marks and should be approx. 200 words long.
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B2 |
Explain what Qatar Airways’ core purpose is. |
This task is worth 10 marks and should be approx. 200 words long. |
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B3 |
Put together a simple diagram to show how Qatar Airways is structured. |
This task is worth 6 marks. |
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B4 |
Complete a PESTLE analysis on Qatar Airways. This may be presented as a table but should be as detailed as possible. |
This task is worth 24 marks. |
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B5 |
Discuss how you think Qatar Airways’ core purpose and values meet good practice criteria. |
This task is worth 15 marks and should be approx. 250 words long.
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B6 |
Create a new mission statement for Qatar Airways which fits with their core purpose and values. |
This task is worth 5 marks. Your mission statement should contain less than 30 words. |
