Step 1:  Do some preliminary research and select your technology and your team members - up to a maximum of 4 people per team Step 3: Review "The Elements of the Marketing Process" and use as an outline for your assignment

Step 1:  Do some preliminary research and select your technology and your team members - up to a maximum of 4 people per team

Step 3: Review "The Elements of the Marketing Process" and use as an outline for your assignment.

Step 4:  For your new tech, create a Marketing Strategy Report for your chosen technology which must includes the following information.  Keep the written format brief - use visual aids such tables, bullets, charts, pictures where possible. 

1. a) Identify and briefing explain your technology 
2. b) Assess the B2B market for your technology – identify potential customers, competitors, stakeholders 

• c) Identify and explain the potential business opportunities (location, size) 
  • eg: government/institutions/wholesale/retail 

• d) Identify three external organizations that influence your company/product launch
• eg: FAA if flying in US airspace 

3. e) Develop a SWOT analysis identifying internal and external factors of your company 
4. f) Based on your analysis of the market and B2B customers, introduce the new product/service, give the new technology a name, a logo, product description including a photograph/diagram.

5. g) Identify the Positioning Strategy Statement  and your B2B target market for your new brand
6. h) Develop your marketing communication strategy by identifying three specific strategies you plan to implement in order to build awareness of the new product.  Ensure the marketing strategy is appropriate for your B2B target. 
7. i) Include a list of sources you used in your project