Chapter 10 1) Briefly describe the uncontrollable variables in the marketing process

Law Mar 11, 2021

Chapter 10

1) Briefly describe the uncontrollable variables in the marketing process. Why are they uncontrollable? How might they conflict with marketing plans? Give an example.

2. It can be said that price was an inactive element in the marketing mix before deregulation. Why? Do you think that the carriers would prefer to compete on the basis of the other three Ps alone, as in the good old days? Why or why not?

3. Why did the number of travel agencies increase so significantly during the 1980s? What are some advantages to the consumer of using a travel agent? To the airline? What are some disadvantages to the individual airline?

4. What is meant by selling present products to new target groups? Discuss the newer target markets in terms of their marketing potential and the marketing mix needed to service their individual needs.

5. What are the differences between code sharing and an interactive marketing agreement?

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