Chapter 7 Media Quiz Holden Outerwear: Managing Change and Innovation 1)Which of the following is true of Holden Outerwear? It pushes the style aspect of technical outerwear

Chapter 7 Media Quiz

Holden Outerwear: Managing Change and Innovation

1)Which of the following is true of Holden Outerwear?

1. 1. It pushes the style aspect of technical outerwear.
   2. It keeps its outerwear functional rather than stylish.
   3. It takes its fashion cues from other outerwear brands.
   4. It is known for its consistent design over the years.
2. Holden Outerwear promotes innovation at the individual employee level by:
   1. hiring open-minded employees who thrive on creation and change.
   2. hosting creativity seminars.
   3. using the dialectic method and team-based brainstorming techniques.
   4. copying ideas from top competitors.
3. The primary source of innovation and change at Holden is:
   1. its external economic forces.
   2. the government regulation.
   3. the innovative drive and interests of Holden's employees.
   4. the radical product innovation by top competitors.
4. Which one of the following facts sets Holden Outerwear apart from other outerwear brands?
   1. It uses synthetic waterproof fabric for all its products.
   2. It manufactures garments in-house.
   3. It takes cues from the world of high fashion for designing apparel.
   4. It offers a range of unisex products.
5. Nikki, the design and development manager at Holden Outerwear, says she likes "taking something everyone does every day and doing it slightly different." A workplace that provides the freedom that Nikki promotes has a _____.
   1. bureaucratic work environment
   2. creative work environment
   3. conventional work environment
   4. realistic work environment
6. Mikey and Scott, the founders of Holden Outerwear, invented the world's first natural-fiber, waterproof, breathable fabric to make their products. This breakthrough reflects a(n):
   1. design competition.
   2. incremental change.
   3. design iteration.
   4. technological discontinuity
7. According to Nikki, the design and development manager at Holden Outerwear, it is difficult for the company to push its vendors toward new developments because the vendors:
   1. do not own their own fabric mills.
   2. are not comfortable using usual processes to create regular products.
   3. are not open to new ideas.
   4. do not want to develop products that may not get used.
8. The management at Holden Outerwear is able to push its vendors to work on new developments by:
   1. giving them a share of profits on sales of innovative apparel.
   2. educating them on how to use standard factory processes to develop new products.
   3. giving them prominent public recognition for successful product innovations.
   4. designing styles which have already been sold successfully by other brands.
9. According to Mikey, the founder of Holden Outerwear, the industry and the consumers are excited about the Holden brand because:
   1. it is endorsed by popular sports celebrities.
   2. its clothing is radically different.
   3. the company conducts various sports contests.
   4. the company stores have free product giveaways.