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d.light Design: Marketing Channel Strategies in India
1) What channel alignment constraints face d.light as it thinks about how to establish a channel structure in India? List and describe any legal, environmental, and managerial constraints.
- What channel alignment constraints face d.light as it thinks about how to establish a channel structure in India? List and describe any legal, environmental, and managerial constraints.
For rural consumers in India, discuss how these channel alignment constraints lead to demand-side misalignments if the company sells through the:
- Rural entrepreneur channel, and link these misalignments to restrictions (legal and/or environmental and/or managerial)
b. Village retailer channel, and link these misalignments to constraints (legal and/or environmental and/or managerial)
c. Centralized shops channel, and link these misalignments to constraints (legal and/or environmental and/or managerial)
d. Conclude from this analysis, what d.light’s channel structure (single of a mix of the channel) should be its highest priority, and why?
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