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Summarize the content of the marketing article and apply the marketing management concepts from the lecture slides and readings in four typed pages, double-spaced 12 point Times New Roman

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Summarize the content of the marketing article and apply the marketing management concepts from the lecture slides and readings in four typed pages, double-spaced 12 point Times New Roman. You will be graded on your ability to summarize the pertinent issues raised in the article and how well you articulate /apply marketing management concepts from class to the article critique. * 1.5 or 2 pages of summary and 2 pages of analysis articulating marketing management concepts from class