Mike, whilst walking along Collins Street came across a shop selling the “JOYRIDE” technology based NIKE running shoes considered superior by the world’s best athletics

Mike, whilst walking along Collins Street came across a shop selling the “JOYRIDE” technology based NIKE running shoes considered superior by the world’s best athletics. Although Mike already owns four pairs of NIKE runners, he decided to buy the new runners.

Feeling please with himself Mike went to the pub for a beer. It was “Happy hour” at the Pub and the beers were 30 percent cheaper. Mike drank three beers rather than his usual two beers. Using demand and supply graphs illustrate and explain the concepts:

1. Change in quantity demanded    1.5 Marks
2. Change in demand

   Due to erratic sales of its sole product-a high-capacity battery for laptop computers-PEM, Inc., has been experiencing financial difficulty for some time. The company's contribution format income statement for the most recent month is given below. Sales (19,500 units X $30 per unit) Variable expenses Contribution margin Fixed expenses Net operating loss $ 585,000 409,500 175,500 180,000 $ (4,500) ook rences Required: 1. Compute the company's CM ratio and its break-even point in unit sales and dollar sales. 2. The president believes that a $16,000 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in an $80,000 increase in monthly sales. If the president is right, what will be the increase (decrease) in the company's monthly net operating income? 3. Refer to the original data. The sales manager is convinced that a 10% reduction in the selling price, combined with an increase of $60,000 in the monthly advertising budget, will double unit sales. If the sales manager is right, what will be the revised net operating income (loss)? 4. Refer to the original data. The Marketing Department thinks that a fancy new package for the laptop computer battery would grow sales. The new package would increase packaging costs by 75 cents per unit. Assuming no other changes, how many units would have to be sold each month to attain a target profit of $9,750? 5. Refer to the original data. By automating, the company could reduce variable expenses by $3 per unit. However, fixed expenses would increase by $72,000 each month. a. Compute the new CM ratio and the new break-even point in unit sales and dollar sales. b. Assume that the company expects to sell 26,000 units next month. Prepare two contribution format income statements, one assuming that operations are not automated and one assuming that they are. (Show data on a per unit and percentage basis, as well as in total, for each alternative.) c. Would you recommend that the company automate its operations (Assuming that the company expects to sell 26,000)? 1 b. Assume that the company expects to sell 26,000 units next month. Prepare two contribution format income statements, one assuming that operations are not automated and one assuming that they are. (Show data on a per unit and percentage basis, as well as in total, for each alternative.) c. Would you recommend that the company automate its operations (Assuming that the company expects to sell 26,000)? 2.14 points Complete this question by entering your answers in the tabs below. ebook Print Reg 1 Reg 2 Req3 Reg 4 Red SA Reg 5B Red SC Compute the company's CM ratio and its break-even point in unit sales and dollar sales. (Do not round Intermediate calculations.) References 30 % CM ratio Break-even point in unit sales Break-even point in dollar sales 15,000 600,000 < Reg Reg 2 > b. Assume that the company expects to sell 26,000 units next month. Prepare two contribution format income statements, one assuming that operations are not automated and one assuming that they are. (Show data on a per unit and percentage basis, as well as in total, for each alternative.) c. Would you recommend that the company automate its operations (Assuming that the company expects to sell 26,000)? Complete this question by entering your answers in the tabs below. Reg 1 Reg 3 Reg 4 Reg 2 Reg 58 Req 5A Reg 5C The president believes that a $16,000 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in an $80,000 increase in monthly sales. If the president is right, what will be the increase (decrease) in the company's monthly net operating income? (Do not round Intermediate calculations.) Increases (by $ 3,000 < Req1 Reg 3 > . NICI W MIE VYHTUI Juw. y Quwry, LELUHUrry wuru ICULE UTIC SAMOTwyer Hiwe HAGU CAM would increase by $72,000 each month. 2. Compute the new CM ratio and the new break-even point in unit sales and dollar sales. Assume that the company expects to sell 26,000 units next month. Prepare two contribution format income statements, on assuming that operations are not automated and one assuming that they are. (Show data on a per unit and percentage basis as in total, for each alternative.) . Would you recommend that the company automate its operations (Assuming that the company expects to sell 26,000)? Complete this question by entering your answers in the tabs below. Reg 1 Reg 2 Reg 3 Reg 4 Reg SA Req 5B Req SC Refer to the original data. The sales manager is convinced that a 10% reduction in the selling price, combined with an increase of $60,000 in the monthly advertising budget, will double unit sales. If the sales manager is right, what will be the revised net operating income (loss)? (Losses should be entered as a negative value.) Revised not operating income (loss) $ 27,200 < Req2 Req 4