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View the Seth Godin video about innovation, Seth Godin: How to get your ideas to spread (Links to an external site

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View the Seth Godin video about innovation, Seth Godin: How to get your ideas to spread (Links to an external site.)Links to an external site.. Think of an innovative company and explain how its ability to adapt has enabled the organization to remain competitive in its industry. 

At least 250 words

https://www.ted.com/talks/seth_godin_on_sliced_bread