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Homework answers / question archive / 1)Strategies for competing in markets with strong network effects: (list/identify examples on how to implement these strategies) Miranda Sold Leslie Eggos At Lunch           2

1)Strategies for competing in markets with strong network effects: (list/identify examples on how to implement these strategies) Miranda Sold Leslie Eggos At Lunch           2

Computer Science

1)Strategies for competing in markets with strong network effects: (list/identify examples on how to implement these strategies)

Miranda Sold Leslie Eggos At Lunch

 

 

 

 

  2. Why does Adobe allow the free download of Acrobat Reader? Why does Monster.com allow free access by job seekers? How does one decide the money side and the subsidy side for a two-sided market?

3. Social graph? Why is Facebook’s social graph considered to be stronger than the

social graph created by the sites of its early competitors?

4. Why did Facebook acquire Instagram, Whatsapp, and Oculus VR?

 

5. Can Facebook turn Graph Search into a money maker? How could it do this, or why won’t it

accomplish this goal?

 

6. Understand why people use Facebook and its implications for business.

 

7. What is precise targeting?

8. Understand why the click-through rates at Facebook are substantially lower than the clickthrough rates at Google

 

9. On how to leverage social media platform, what is digital strategy and what is social strategy? Be able to list/identify examples that implement each strategy

 

 

Theme 2: Software

 

  1. What is an operating system? What are the basic functions of an operating system? Understand that the value of an operating system is determined both by its own functionality and the availability of the applications running on it

 

  1. What are the different business models around operating systems? Be able to list/identify examples of each business model

 

  1. What is the difference between desktop application and enterprise application software? Be able to list/identify examples of each type of application software.
  2. What is ERP? What is CRM? What is SCM? Understand what each of these enterprise systems basically does

 

  1. Who are the two leading ERP vendors? Be able to list the functions of a business that might be impacted by an ERP

 

  1. What are the potential benefits of adopting enterprise software?



 

  1. What are the challenges of adopting enterprise software? What are the different types of costs involved with enterprise software adoption? Understand why many firms have failed when attempting large-scale enterprise system integration

 


 

  1. What is distributed computing? Understand what is client and which is server in a distributed computing environment. Understand how client browsers on various machines interact with a company’s systems.

 

  1. What is open source software?

 

 

11. What are the main factors explaining why firms choose open source products over commercial alternatives?

Claire Ran So Sadly Awayans:

 

12. What different business models can be built around open source software? Understand the motivations for large incumbents (such as IBM, Google, Oracle) to contribute to the development of open source software.

 

Theme 3: Database

 

1. What is a database? Why do people use a database?

 

2. What is DBMS? What are the major DBMS products?

 

3. Relational Database Basics:

 

4. SQL basics:

                                                                                                                                                                                

 

5. Microsoft (MS) Access basics:

 



 

Theme 4: Database Communications

 

1. What is the Internet? What is the Web? Understand the difference between the two.  

 

2. What is a URL? Be able to identify/label the protocol name, host name, domain name, path, and filename for a given URL

 

3. Understand how the Web works. What is HTTP? What is HTML?  

 

 4. What is an IP address?

 

5. What is DNS? Understand the basic function of DNS and how a computer interacts with DNS to find the IP address of a given URL

 

6. What is TCP and what are the basic functions of TCP? What is IP and what are the basic functions of IP? Understand how TCP and IP work together to enable data communications between one computer to another. Pg 336 chapter 14

 

 

7. What is the difference between TCP and UDP? Why would you use one over the other?

 

8. What is a router? What are the basic functions of a router?

                                                                 

9. What is ISP? What is peering?

.

 

11. Understand that the slowest part of the Internet is typically the last mile, not the backbone.

 

12. What is net neutrality? Who are the example companies supporting this view? Who are the example companies against this view and why?

 

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