1)A manager’s role in e-commerce is to determine "Does the website help the business achieve its goals?"   Sections of the Management Analysis:   ___________- Individual (senior exec, business owner, entrepreneur, manager) who share an interest in controlling and administering organizational resources to accomplish company goals

1)A manager’s role in e-commerce is to determine "Does the website help the business achieve its goals?"

2. Sections of the Management Analysis:

3. ___________- Individual (senior exec, business owner, entrepreneur, manager) who share an interest in controlling and administering organizational resources to accomplish company goals.

4. The primary purpose of business to ____________
5. Company’s continued existence depends on:

6. The 3 steps a manager takes to enable competitive advantage and positive cash flow:

7. Managers need to:

8. When considering new mobile and web initiatives, managers need to ask five major questions:
   1. Answering the five major questions can provide ____________ whether building on current operations or launching new business models.

9. Managers need to consider ____________ role in enacting a successful e-commerce platform

10. Managers utilize the ___________goal framework:

11. The steps managers take to use goals in websites:

Dominant business models found in e-commerce initiatives.

• 6 dominant online business models:

In as much detail as possible, describe the user’s perspective and the resulting user experience of e-commerce.

• "Are the users able to fully accomplish their goals in a pleasant manner?"

Describe the marketer’s perspective of e-commerce.

• “How effectively do we market the company and its products/services through online tools?” 

• Examples of the activities involved in the process of promotion?

• • • How price is affected by e-commerce: