Chapter 16 Homework

1)For each marketing strategy, select the barrier to sustainable consumer behavior that it will be most helpful in overcoming.

1. Social media post of Consumer Reports study showing Conger shoes are more comfortable and durable than larger competitors' shoes

2. Print ad that shows how buying Conger shoes will save a consumer money over five years because they do not wear out

3. Radio advertisements that guarantee that the new Conger cross-training shoes will be delivered within one week of purchase

4. YouTube videos that feature people at every step of Conger's supply chain speaking about the truthfulness of their sustainability claims

5. Advertising campaign called "A Better World" featuring the sustainable nature of Conger products

2Match each activity to the appropriate environmental marketing strategy.

1. Eco-branding

2. Eco-efficiency

3. Environmental cost leadership

4. Beyond compliance leadership

5. Sustainable value innovation

3Select the correct area of obligation.

1. Dare to Dream returned a 7 percent profit for its investors this year.

2. Dare to Dream's human resource manager, Scott, took the appropriate steps to make sure the company health plan is in compliance with the law.

3. Dare to Dream works hard to follow the moral standards expected by a society.

4. Dare to Dream supported a local university's drama production by donating several western costumes.

5. Dare to Dream hired nine new full-time employees over the past year due to sales growth.

6. Dare to Dream makes sure all of its factories are compliant with federal regulations.

7. The company's employees participated in three Habitat for Humanity projects in communities where company products are sold

8. Dare to Dream considered the impact of closing a store on each impacted stakeholder group.

4________ helps Williams compete for and hire talented, engaged employees who help the business succeed.

5All of the following are benefits of Williams' corporate social responsibility efforts except

6Williams' ________ program has helped clean up and improve the natural environments in the communities where the company operates.

7Through CSR efforts and by being responsible corporate citizens, Williams has built stronger connections to all of the following stakeholders except

8Select the most appropriate environmental marketing strategy for each of the social media activities listed below.

1. Posting on Facebook that the company will use only electronic coupons to reduce their annual paper usage

2. Tweeting out updates on AWA's new recyclable cans

3. Adding a series of Facebook posts highlighting how AWA's environmental focus impacts every functional area of the company

4. Showing videos on the firm's YouTube channel about the sustainability practices of farmers growing AWA vegetables

5. Posting pictures on Instagram of the new AWA logo in which all of the letters are green to reflect the firm’s environmental focus

6. Tweeting out the link to a press release where AWA announces that it will buy office supplies only from firms who meet AWA's environmental requirements