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Homework answers / question archive / Principles of Marketing Kolter Armstrong 16/e Chapter 18 Test MyMarketing Lab Pearson 1)There are several steps the marketing manager needs to follow to assess the competition accurately

Principles of Marketing Kolter Armstrong 16/e Chapter 18 Test MyMarketing Lab Pearson 1)There are several steps the marketing manager needs to follow to assess the competition accurately

Marketing

Principles of Marketing Kolter Armstrong 16/e Chapter 18 Test

MyMarketing Lab Pearson

1)There are several steps the marketing manager needs to follow to assess the competition accurately. Which step can the marketing manager? omit?

  1. Amazon sells the? Kindle, an? e-reader device, from which? Amazon's extensive inventory of books and magazines can be purchased. According to the Porter competitive strategy? approach, which one does Amazon? pursue?
  2. To develop a competitive marketing strategy and develop? successful, customer-value-based strategy for engaging customers and building profitable customer? relationships, what is the second step in the? process?
  3. As part of the competitive analysis? process, a firm might compare itself against other? firms, comparing the? company's products and processes to those of competitors or leading firms in other industries to identify best practices and find ways to improve quality and performance. What is this process? called
  4. There are several reasons why a firm prefers to have good competitors in a market. Which of the following is not a strong rationale for having good competitors in the same? market?
  5. Firms such as? Walmart, IKEA, and Zara are at the top of their respective markets in large part because they successfully follow a value discipline of? ________.
  6. In the process of determining how and where to? compete, there are several approaches the firm can take. Which one of the following is a situation in which the firm uses the tool of customer value analysis to determine the benefits that target customers and how customers rate the relative value of various? competitors' offers?
  7. What is not a good source of information about a? firm's competitors?
  8. In a marketplace like the tablet? market, Apple is the market leader with the iPad. Although it has the biggest market? share, there are several problems or issues the leader faces. Which one of the following is a distinct advantage of being the market? leader?
  9. To develop a competitive marketing strategy and? successful, customer-value-based strategy for engaging customers and building profitable customer? relationships, the firm needs to do what first in the? process?
  10. In a strategic? group, there are elements of delivering customer value that the competitor needs to identify fully. Which element is outside the range of competitive? assessment, but that the firm might want know about the? competition?
  11. In the? 1980s, Hertz had over? 35% of the car rental market at the airport.? Avis, which undertook a campaign of? "We're number? one, but we try? harder," directly attacking Hertz was not very much bigger than? National, Alamo, and? Budget, all of which were about 10–?15% of the total airport market. Enterprise at that time had a small? share, less than? 10% but did not compete in the? airport/traveler market. Which player is not correctly identified in its? role?
  12. The firm needs to assess each? competitor's objectives. Which of the following objectives is unlikely to be a? competitor's goal?
  13. Which marketplace? "attack" strategy does Apple use with the? Mac, the? iPod, iTunes, the? iPhone, and the? iPad?
  14. Gathering competitive intelligence can cost much money and? time, so the company must design a? cost-effective competitive intelligence system.? Consequently, there are several critical steps to the process. What is the final? step?
  15. In preparing its competitor? analysis, which one of the following factors would? Seagram's Whiskey? ignore?
  16. A market challenger is the? second, third, or lesser share player in a market that decides to challenge the market leader and other competitors in an aggressive bid for more market share. Choose from the following options the one that the challenger would avoid.
  17. Although there is no prescribed sequence through which a? firm's marketing strategy and its practice? evolves, what is the most common? sequence?
  18. According to? Porter, there are essentially three successful competitive strategies a firm can pursue in the marketplace. The firm is advised to follow a very clear strategy of either overall cost? leadership, differentiation, or? __________.
  19. General Electric sees its competition in? refrigerators, ovens, and dishwashers as? Amana, KitchenAid, and Whirlpool. How is GE assessing the? competition?
  20. As Amazon has expanded from selling books to an extensive range of? products, including? food, and it has created the Kindle and Fire to deliver electronic books to? readers, it now sees its competition from which point of? view?
  21. The music? industry, which controlled the production of all? records, tapes, and? CDs, was caught? off-guard by Apple when it began to sell iTunes at 99 cents a song.? Today, Apple has the market share in music sales and the music industry suffered from? what?
  22. When a firm gets stuck in a situation in which it has difficulty being? creative, it is recommended to stop engaging in? ________ marketing and move towards? ________ marketing in order to have more initiative.
  23. Which aspect of the market should a company focus on so that it is not too heavily oriented in one direction and not paying attention to the entire? market?
  24. To compete successfully and build? enduring, profitable customer? relationships, the firm must deliver more value and satisfaction to target customers than competitors do. What is this edge in the market? called?

 

 

 

 

 

 

 

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