1 What are Crocs’ core competencies? 2

1 What are Crocs’ core competencies?

2. How do they exploit these competencies in the future? Consider the following alternatives:

a. further vertical integration into materials, b. growth by acquisition, and c. growth by product extension.

3. To what degree do the alternatives in question two fit the company’s core competencies, and to what degree do they defocus the company away from its core competencies?

4. How should Crocs plan its production and inventory? How do the company’s gross margins affect this decision?