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NutroBalance produces a line of weight-loss supplements and nutritional snacks

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NutroBalance produces a line of weight-loss supplements and nutritional snacks.A couple of years ago it introduced Ultra, a weight-loss supplement geared primarily towards men who lift weights and do cardiovascular exercises. The Ultra pills have been a big success.Part of NutroBalance’s strategic goals is to build off of that success by formulating the Ultra pills to target other segments of the workout population.NutroBalance’s board of directors has decided to invest in a pill called UltraMAX geared toward women who also lift weights and do cardiovascular exercises.Because the core of the product has already been produced, the project to introduce UltraMAX to the workout world really boils down to seeing whether UltraMAX produces results in women as good as those that Ultra does in men.
You have been chosen to be the project manager of this weight-loss drug study.The board of directors has fast-tracked this project and has given you 140 days to identify your target consumers, have them test the product, and then analyze and report on the results.Your project (i.e., Task #1) will commence on February 22, 2013.
You have been given a team of four individuals.

• Sarah, an analyst who is new to NutroBalance but who can help you recruit and screen test subjects
• Robert, a senior-level analyst who has conducted drug studies for NutroBalance before
• Tony, an IT programmer
• Lisa, a statistician who is highly competent at analyzing and interpreting results.