Homework answers / question archive / The control process (Connect) Use your knowledge of the cybernetic control model to select the correct labels for the following diagram Set Standards Develop and Implement Program for Corrective Action Compare with Standards ? From

The control process (Connect) Use your knowledge of the cybernetic control model to select the correct labels for the following diagram Set Standards Develop and Implement Program for Corrective Action Compare with Standards ? From

Management

Share With

The control process (Connect)

Use your knowledge of the cybernetic control model to select the correct labels for the following diagram Set Standards Develop and Implement Program for Corrective Action Compare with Standards ? From.. Artugies, I. (une 1972). Managing through foudforward control a future dructed view. Business Horizon, 25-36. Reprinted with permission from

A. Identify Deviations

B.Measure Performance

C. Analyze Deviations

Read this brief case study and complete the table that follows by choosing the part of the cybernetic control process represented by each action listed. CASE STUDY Drug manufacturer Phizer states on its website, "Our corporate social investment strategy focuses on leveraging the full range of the company's resources-people, skills, expertise and funding-to broaden access to medicines and strengthen health care delivery for underserved people around the world. One of Pfizer's commitments to social responsibility is eliminating blinding trachoma, a bacterial eye infection that, without treatment, causes people's eyelashes to rub their eyeballs, leading to pain, scarring, and blindness. Blinding trachoma is avoidable if its victims receive eyelid surgery, antibiotics to treat the infection, education about hygiene, and environmental improvements.

The disease is most often found in the poorest and most remote parts of South and Central America, Africa, Australia, the Middle East, and Asia. Pfizer manufactures Zithromax, a macrolide antibiotic related to erythromycin. The drug is especially good for treating blinding trachoma because it has to be taken only once to be effective. Pfizer agreed to donate all of the Zithromax needed to eliminate the disease by 2020. TWO of Pfizer's actions in this effort are shown in the following table: Part of Cybernetic Control Process Action Pfizer increases production of Zithromax after finding that the number of cases of blinding trachoma is increasing in parts of Africa. Pfizer works with the World Health Organization to monitor the number of cases of blinding trachoma in 19 countries.

Keeping track of the number of cases of blinding trachoma can be difficult because people may be unwilling to report their illnesses, and this should be considered when Pfizer evaluates the of eliminating the disease.