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Culturecase (Lead) Recycline makes a range of eco-friendly products for your home

Management

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Culturecase (Lead)

Recycline makes a range of eco-friendly products for your home. Watch the video and then answer the questions that follow.

Transcript

Which of the following actions are consistent with the management values expressed in the video?  Check all that apply.

 

Establishing a reward for the employee who finds the most creative way of reusing plastic bags

 

 

Having a formal dress code for all employees

 

 

Assigning people to teams based on the positions they hold in the organization (for example, teams comprised solely of managers)

 

 

Training all employees on new developments in recycling technology

 

Points:

0.75 / 1

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Explanation:

Recycline’s founder, Eric Hudson, expresses his desire to have a company that is efficient but not stiff, and C.A. Webb talks about employees being real and concerned with protecting the environment. Establishing a reward for the employee who finds the most creative way of reusing plastic bags and training all employees on new developments in recycling technology are both consistent with these values, but having a formal dress code and assigning people to teams based on their organizational positions are likely to create the stiff culture Eric Hudson wants to avoid.

Birkenstocks and flip-flops are artifacts  

 that represent Recycline’sexpressed values  

 .

 

Points:

1 / 1

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Explanation:

Because the Birkenstocks and flip-flops are tangible items, they are artifacts. You can tell that the artifacts represent Recycline’s expressed values because of the way Webb talks about them. Note, too, that Webb’s expressed values reflect an underlying assumption that nature is valuable and should be preserved.

Recycline has many of the characteristics of successful organizational cultures. Match each of the following examples to a cultural characteristic associated with organizational success.

Example	Characteristic
Recycline has an active internship program that gives students business experience and also teaches them about recycling and sustainability.	Consistency
When Stonyfield Farm contacted Recycline to investigate recycling yogurt containers, Recycline not only found a way to use the new material to create toothbrushes but worked with the manufacturer to set up a program to collect used yogurt containers at Whole Foods grocery stores.	Adaptability

Points:

1 / 1

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Explanation:

Example	Characteristic	Explanation
Recycline has an active internship program that gives students business experience and also teaches them about recycling and sustainability.	Consistency	Recycline actively teaches its values of recycling and sustainability to its employees and the general public alike. This not only reinforces the culture of the organization but also generates excitement among potential customers.
When Stonyfield Farm contacted Recycline to investigate recycling yogurt containers, Recycline not only found a way to use the new material to create toothbrushes but worked with the manufacturer to set up a program to collect used yogurt containers at Whole Foods grocery stores.	Adaptability	Recycline’s willingness to use new materials and work with a new partner is a good example of an effective response to environmental change. Recycline’s adaptability gives the company a competitive edge, especially in a rapidly changing environment.

Suppose that Eric Hudson decided that Recycline needed a more polished appearance to attract corporate investors. One step toward accomplishing this change would be to ask managers to start preparing formal performance appraisals for all of their employees. Hudson would be usingbehavioral substitution  

 to create culture change.

 

Points:

0 / 1

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Explanation:

Managers can change an organization’s culture using one of three methods: behavioral substitution (asking employees to replace one action with another), behavioral addition (asking employees to do something new), or selection (hiring new employees that already exhibit the culture desired in the organization). In this case, Hudson is asking employees to add a behavior to the ones they already exhibit. Note that managers may encounter resistance when using this approach to change culture, and it is important to explain to employees why the new behavior is needed in addition to requesting the change.