Stories can be magical for a brand if they integrate the benefit of the brand as integral in the story

Communications Jan 15, 2021

Stories can be magical for a brand if they integrate the benefit of the brand as integral in the story. Jabari Parker when he was injured and recovering did a Gatorade Recovery commercial that was very successful, the "Golden Palace" Olympics stunt did not. Name another "story" based commercial that worked and tell me why the Golden Palace failed.