1) How should the target population be defined? 2

ANSWER

1.

The target population is the entire population, or group, that a researcher is interested in researching and analysing. A sampling frame is then drawn from this target population.

For example, if the research was to identify approximately how many parents read a particular article in their child’s school newsletter, the target population would be all parents of children at that school. The target units would then be the individual parents, and the school could provide a list of parent contact details which would serve as a sampling frame.

2.

a. The appropriate target population for the in-home serial product usage test in Chicago, would be individuals between the ages of 5 and 34, of all ethnic and racial groups, due to the fact that young individuals within this age group tend to consume the most cereal products of any age group. The sampling frame for this test should be a list of homes with individuals within this age group that can be obtained from the latest area census report.

b. The appropriate target population for this study would be customers of all ages who had this store's charge card. The sampling frame for this test should be this store's data bank containing a list of all customers who have this store's charge card.

c. The target population save should be those individuals who own at least one television. The sampling frame should be the results of an opinion poll that was taken in reference to the programming practices of TV owners.