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Describe the different market forms

Marketing Jan 13, 2021

Describe the different market forms. Under which equilibria and under which circumstances is sustainable profit possible?

Expert Solution

The benchmark market structure that underpins most economic analysis is perfect competition. In this market, there are many buyers and sellers and a homogeneous good. Therefore, no single buyer or seller has power to influence market price. In this case, buyers and sellers are said to be price-takers.

As the number of buyers or sellers reduce, the market becomes less competitive. In a oligopoly market, there are a limited number of sellers, and therefore, each has the power to influence market price. In the extreme case, there is a single buyer who serves the entire market. This type of market is called a monopoly. Sustainable profit is possible in both oligopoly market and monopoly, because in this market, sellers are shielded from competition that will drive profit to zero in a competitive market.

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