Building Your Personal Brand Personal Brainstorming Exercise     Defining Your Personal Brand   1

Building Your Personal Brand

Personal Brainstorming Exercise

Defining Your Personal Brand

1. What are your vision and purpose?

2. What are your values and passions?

3. What are your top goals for the next year, 2 years, and 5 years?

4. What are your top brand attributes?

5. What are your core strengths or motivated skills?

6. Get feedback from those who know you best – at work, at home, anywhere.

7. Do a SWOT (Strengths – Weaknesses – Opportunities – Threats) analysis on yourself.

8. Who is your target audience?

9. Who is your competition in the marketplace and what differentiates you from them?