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Chapter 4 Case Study Case 4

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Chapter 4 Case Study

Case 4.1 McDonald’s Local Menu Strategy a Hit

1. How do other fast-food companies adapt their menus to serve a global market?
2. How might other industries like the automobile industry adapt their products to local consumer tastes and preferences at McDonald’s has?

Case 4.2 TOMS Shoes Takes One Step at a Time

1. Do you think TOMS’s One for One business model is sustainable in the long term? Why or why not?
2. Mycoskie says his customers provide “the best type of marketing you can have” because when asked about their footwear, “they say, ‘When I bought this pair of shoes, a child got a pair,’” What lesson do you think other socially responsible firms can learn from TOMS’s business practices?