What is the purpose of Copyright? How is copyright managed?

1. Give 2 examples of reports you may generate to help analyse the effectiveness of marketing campaigns.
2. List 5 pieces of information you will need to perform a competitor
3. analysis. Where could this information be sourced?

A working professional in the United States, along-with continuing

full time job, decided to generate additional income from ecommerce. He registered two domains "ShopProducts4Less.com" & "ShopProductsForLess.com" at Yahoo Small Business.
He planned to hire an ecommerce consultant to advise him on the following:
1.           Methods to generate revenue with respect to domains "ShopProducts4Less.com" & "ShopProductsForLess.com".
2.           What ecommerce platforms are available and which one to use and why?
3.           How to manage order fulfillment effectively with minimal efforts?
4.           How to offer prospective buyers to shop products for less?
As an ecommerce consultant, advise him on the above, mentioning cost of platforms and services, if any.