Indicate whether the statement is true or false: Firms that pursue a multi-domestic strategy use the same basic approach in all foreign markets

Business Dec 27, 2020

Indicate whether the statement is true or false:

Firms that pursue a multi-domestic strategy use the same basic approach in all foreign markets.

Expert Solution

The answer is false. Firms that pursue a multi-domestic strategy do not use the same basic approach in all foreign markets. Markets exhibit a high degree of heterogeneity across nations. When developing a nation-specific strategy, a firm must consider cultural norms, the regulatory climate, geopolitical developments, and other unique considerations.

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