Most marketing experts contend that the greatest marketing mistake small businesses make is: A) failing to identify the target market

Business Dec 27, 2020

Most marketing experts contend that the greatest marketing mistake small businesses make is:

A) failing to identify the target market.

B) spending too little on advertising.

C) underpricing their products and services.

D) spending too little on quality improvement.

Expert Solution

A) failing to identify the target market

Small businesses do not invest many funds in market research. The inability of market research makes the firm not concentrate on the target market efficiently. The failure to identify the target market is the biggest mistake for the firm. This thing could disable the sales volume of the firm.

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