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What is online consumer behavior?
What is online consumer behavior?
Expert Solution
Online Consumer Behavior is the customer's shift towards internet for buying the goods and services. The behavior is driven by the following factors:
1. External Factors, which includes technology, culture and democracy.
2. Internal factors, which are influenced by the likes, preferences and attitude of the consumer.
3. Functional factors, which includes time and convince saved by online purchase.
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