In business today, the internet is a vital channel that connects the producers to the final consumer; it has affected the channel power and customer service through:

1. Revolutionized marketing. Firms are in a position to reach their clients at lower costs, enabling consumers to get detailed information about the products they want to purchase on the internet.
2. Distribution restructuring. By the use of the internet, there is increased service demand from the consumers who can access the products they desire easily. Improved technology also provides new strategies to the producers ensuring commodities reach the customers on time specified.