Does it Matter Where You Sell? Some marketers feel that the image of the particular channel in which they sell their products does not matter - all that matters is that the right customers shop there and the product is displayed in the right way

In my opinion yes it is important where you sell, following are the points that impact it.

• Geographical reason:

Geography plays a significant role in selling product, as the product should be selling those areas where it is most needed. The firm should target the audience based on the geographical regions where the product is more needed.

• Distribution channel:

The product quality and where the product is displayed should also be a match. When the product is not displayed properly, and neatly then the customer gets a mixed message about the products image. .

The channel is the source which distributes the product to the end customer. This channel can be in a form of retail stores, online stores and others.The Channel image has a great deal to do with the brand image of the products they sell. Fixing the brands image in the consumers mind is an important consideration for long term success, Customers will buy based on convenience in the short run, but a solid brand image will lead to long term success as customers will seek out the product. So channel image is an important consideration.