Homework answers / question archive / Netflix offers "all-you-can-rent," one disk out at a time, mail-order rental of DVDs

Netflix offers "all-you-can-rent," one disk out at a time, mail-order rental of DVDs

Marketing

Share With

Netflix offers "all-you-can-rent," one disk out at a time, mail-order rental of DVDs. Redbox rents individual disks on a daily basis at individual kiosks but provides frequent discount codes to reduce the price of disks to end users (occasionally even offering them for "free" to frequent customers). Which strategy is likely to be more profitable? Why?