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Although companies that sell global products can reduce costs by standardizing certain marketing activities, when might this approach not benefit the company? A
Although companies that sell global products can reduce costs by standardizing certain marketing activities, when might this approach not benefit the company?
A. When there is a need to better serve the customer in a small market,
B. When selling industrial products,
C. When selling seasonal products,
D. When the benefit of serving the customers with an adapted product may outweigh the benefit of a standardized product,
E. When avoiding paying high tariff charges.
Expert Solution
The correct option is: D. When the benefit of serving the customers with an adapted product may outweigh the benefit of a standardized product
Explanation:
When the company reduces the cost of products and services by standardizing the marketing activities, it must be a disadvantage for business when the benefit of serving customer is more than the standardized product, as this will result in an average profit or maybe a loss for a company because serving customer consumes more costs.
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