What is the marketing environment?

A marketing environment is a term pertaining to various elements and factors which affects a business, particularly in its marketing aspects. We consider the following levels in a marketing environment, namely: the micro or internal levels and the external levels. The micro or internal level includes factors which affect the internal processes of a business, this includes the various company departments, employees, retailers and even customers, among others, The external level on the other hand are those factors outside the business, such as technology, culture and politics.