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Your first job after college is with the international department of Starbucks

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Your first job after college is with the international department of Starbucks. Your new boss (Mary Schultz) assigns you a country to research (in this case it will be the country that you were assigned in class this semester). Ms. Schultz wants to you do a preliminary assessment of the country as a place to open several Starbucks coffee shops. (For the purposes of this exercise, assume that Starbucks is not already in the country). Please enter the name of your country here __china______

In particular, Ms. Schulz asks you to specifically respond to the following:

1. Which entry mode would be better suited to this country (especially franchising versus wholly owned stores but you can suggest others)? Explain your logic.

2. What country-specific factors should Starbucks pay special attention to in doing business in this country (factors such as culture, currency trends, political and economic stability and/or any others you select as being relevant).

3. Your overall recommendation (good or bad) as to the suitability of the country as a fit location for Starbucks to be successful. Be sure to give an explanation for your recommendation.