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What is a vertical market?
What is a vertical market?
Expert Solution
A vertical market is ones that is fairly narrow or niche and may be one that only exists in one industry or caters to a particular set of customers. An example might be a technology company that develops special lasers that can be used in manufacturing diamonds. A vertical market provides less stability than a horizontal market, but it usually is one in which there are fewer competitors and more opportunities to make higher profits that can rival horizontal market-oriented business that struggle to establish market-share.
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