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Session 6 Ethics and Target Marketing Forum Access the LIRN Library Database and perform a search for a peer-reviewed article using "Ethics and Target Marketing" as your search parameters

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Session 6 Ethics and Target Marketing Forum

Access the LIRN Library Database and perform a search for a peer-reviewed article using "Ethics and Target Marketing" as your search parameters.

Select 1 of the articles from the search results for review.  In your review of the article you choose, consider the following:

1. Provide an overview of the article.  How does your chosen article related to the assigned materials for the session?
2. Identify the ethical implications presented in the article
3. Assess the effectiveness of the article.  Did the author(s) present the material effectively?  What are the strengths and weaknesses of the article?  Would you recommend this article to a peer?  Why or why not?

Dear professor,

Reference

Hartman, L. (2017).  Ethics: Decision Making for Personal Integrity & Social Responsibility (4th ed.).  New York, New York:  McGraw-Hill.