Issues that confront a firm but are not found in the macro-environment are _____

The correct answer is C.

Managerial issues that confront a firm are found in the microenvironment and not in the macro-environment. These issues can stem from the relationship the organization has with customers, competitors, suppliers, employees, or marketing intermediaries since these are the microenvironment elements. The management of a company has control over such issues and can limit their impact on the organization's performance.

However, political, social, and technical factors stem from issues beyond the organization and often affect the entire economy or industry. The organization should adapt to the macro environment changes to remain competitive in the long run. Other macro-environment factors are; economic, ecological, and legal forces.