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Your firm sells luxury autos, and you have asked the marketing department to develop and stronger brand identity through a new ad campaign

Economics

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Your firm sells luxury autos, and you have asked the marketing department to develop and stronger brand identity through a new ad campaign. After the campaign has run for 6 months, you hire an economic consultant to study the impact of the campaign on the demand for your autos. The consultant reports that the demand for your cars is now more elastic than it was 6 months ago. Was the new ad campaign successful?

A. Yes

B. No