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According to economist Jesse Shapiro, every extra commercial you view adds one more positive memory of that product to your long-term memory, thus increasing your positive impression of this product

Economics

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According to economist Jesse Shapiro, every extra commercial you view adds one more positive memory of that product to your long-term memory, thus increasing your positive impression of this product. Shapiro refers to this as:

a. "memory jamming"

b. "priming" implicit memories

c. the serial position effect

d. flashbulb memories