What microenvironmental and macroenvironmental factors have affected Sony's performance since 2000?

The study analyzes the macro and micro environmental factors affecting Sony since 2000. They include competition, environmental technology compliance, and political changes as macroeconomic factors and expertise and suppliers as microeconomic factors. The electronics industry is very competitive. Sony products face intense competition from rivals, such as Samsung and LG. The need to conserve the environment through using environmentally friendly materials is another challenge affecting Sony Company. In the recent past, politics have influenced consumers' preferences, sometimes directly through tariffs and quotas. Sony hires skilled staff with the ability to produce superior products. It also has a strong management team. Suppliers are important for Sony's long-term survival on the market, so the company ensures that its relationship with suppliers is strong.