The company introduced a new approach towards its operations to enhance performance and productivity. On its target approach, it is picking an engagement of 360 audiences. It does not target the new campaign to customers only but also partners and employees. Besides, it is also launching a media campaign and global advertising. All these actions intend to boost its operation and help recover from its challenges.

Advertisement of the company helps in creating awareness to more consumers about the products and services offered, hence increasing sales, which impacts more income generation. The knowledge about Cisco Systems also helps to attract new professions to come seeking for employment. These help in solving the ageing workforce challenge through replacement with new experts. Involvement of employees and partners to its decision making assist in providing maximum security to the organization by sealing any possible loop-holes. It also helps the firm to become very competitive in the market by overcoming the problem of converging OT and IT networks. Consumer suggestions assist in the generation of quality products in the market with desired characteristics hence increasing demand. Partnership with other companies promotes ideas of generation new products and services that win the competitive market.