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Given the equation, MR = P * { 1 - ( 1 / I ED I ) }, find the relationship between MR and P if ED = - 2
Given the equation, MR = P * { 1 - ( 1 / I ED I ) }, find the relationship between MR and P if ED = - 2.
Then find the implied value of ED if price (P) is set 100% above MR
Expert Solution
MR = P * { 1 - ( 1 / I ED I ) }
If ED= -2
MR=P*{1-1/2}
MR=P/2
The relationship between MR and P is given by MR=P/2.
If P=2MR
- MR= 2*MR{ 1 - ( 1 / I ED I ) }
- 1/2=1- ( 1 / I ED I )
- 1/|ED|=1/2
- |ED|=2
- ED=+2 or ED=-2
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