Choose an existing product or service that you will be giving as a gift during the Xmas season, and write a two-page summary that answers the following four questions

The answer of the following question is given below in a detailed manner as follows :

First of all let's consider the fact that

Let me consider the business as cookie sale, for such cookie sale, the organization should focus on the target market, the market penetration strategy will consider various niche markets, and with such market, the organization can position its products, they may have Many competing customers.In addition, by knowing the target market, the organization can understand the demographics and psychographics of the people within the target market, so they can increase the market share of the cookie business by concentrating on the target market ,

The following are the channels that can be used to reflect this strategy, which are listed below:

Distributors: here, the company can build relationships with agents or distributors, so that they can help penetrate various cookie products in the target market,

Wholesalers and Retailers:

With this channel, the organization creates a commercial relationship, they can also reach users or consumers and help the company increase its market share of products in the target market.

Do the channels used reflect a push or pull distribution strategy?

Here, looking at the previous channels, we can conclude that the Company is following the Push distribution strategy, since here, the organization is creating a relationship with distributors, wholesalers and retailers to push its products to various customers or users.

Which of the channels used do you think are the most profitable, given their relative costs? Which of the channels that are used do you think are not as profitable as others, but are still necessary to maintain market coverage?

The following are the marketing channels that are, in my opinion, the most profitable and, given their relative cost, they are listed below:

Website marketing,

Social media marketing,

As, with such marketing, the organization can attract the attention of its users and the business may require less investment, again the business can take advantage of digitization, which can cover many clients from various locations.

The following are the marketing channels that could be less profitable, which are like the Distributors channel and the wholesale and retail channel, since with such marketing channel, companies are required to follow the push marketing strategy and everyone can need a large initial investment.

How much control does the company need over its channels (level 0, level 1, level 2, level 3, multichannel, etc.)? How is this need for control reflected in the channels that are used?

The company must maintain control of all marketing channels, and all channels have different advantages, they can generate several opportunities for a company, so the company must work in all channels to increase its sales revenue, in addition, using a channel or digital platform, they can share various success stories of products, services and people, which will inspire many stakeholders such as customers, employees and the staffs concerned.