The main difference between the microeconomic environment and the macroeconomic environment is;

Microeconomic environment refers to the environment that relates to the business organization directly and influences the daily routine of the company. Notably, it entails a compilation of all the forces that are close to the company. These forces influence the day to day operation of the firm and the overall performance of the company. The elements of the microenvironment consist of marketing intermediaries, suppliers, customers, competitors, shareholders, and employees. Besides, the firm controls its factors.

On the other hand, macroeconomic environment refers to the factors that affect the general performance, operation, and decision making of all categories of firms operating within the economy. It comprises of external variables that are not controlled by the firm but have a significant influence on the firm's operation. Indeed, macroeconomic environment entails variables such as population, technological aspect, legal, political, and sociology-cultural.