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Assignment one -  The question is - critically discuss the value of the shopping process concept for informing  effective marketing

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Assignment one - 
The question is - critically discuss the value of the shopping process concept for informing  effective marketing.                                                                                     
Assignment 2 - critically evaluate the perceptual process as a means of informing effective marketing practice.    
 

Word limit - 1500  words without plagiarism 

A minimum of 10 citation with reference and 5 secondary reference. (Journal, article , newspaper if possible not compulsory for newspaper