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Human Resource Management Passage: It has become part of modern business language that employers recruit staff in some sectors who have the right attitude in face-to-face interactions or smile down the telephone rather than have well-developed technical skills
Human Resource Management Passage:
It has become part of modern business language that employers recruit staff in some sectors who have the right attitude in face-to-face interactions or smile down the telephone rather than have well-developed technical skills. Several projects led by Nickson and Warhurst have investigated this issue in the retail sector, both in the UK and in Australia. They report that workers are being selected on the basis of their looks and clothes or their voices. This is referred to as the commercial utility of aesthetic labor, where image and design pervade the new economy. For example, about three-quarters of the Manchester retailers and nearly 90% of the Sydney employers surveyed rated appearance as very important or essential. Specifically, this related to personal hygiene and general tidiness, clothing style and personal grooming. This was argued to be important to maintain brand image. Interestingly, having the right personality and appearance were rated much higher than prior experience or qualifications. Warhurst et al (2011) conclude that as employer strategies to control workers' feelings complement strategies to control workers' heads, these are now complemented by other strategies centered on controlling workers' bodies. The implication of this is that certain people who are overweight or speak in the wrong dialect may be excluded from an increasing range of employment opportunities.
Adapted from Warhurst and Nickson (2007); Warhurst et al (2011).
1. Does it make sense to focus so much on attitudes and appearance rather than technical skills, or do you think the latter can be taught effectively once people have been appointed?
2. What would the person specification contain?
3. Do you find this approach discriminatory in any way?
Expert Solution
1. In some regards it can make sense to focus on attitudes and appearance, especially depending on what industry you are hiring individuals for, such as the retail industry. However, technical skills are still important. The level of importance of technical skills and appearance/attitudes will depend by business and industry. In general, as long as someone has a good attitude, they can learn the technical skills, so it would be more important to focus on appearance/attitudes.
2. The person specification must contain a good attitude and teamwork abilities. Overall, these would be the most important aspect of any job hiring plan and would help with hiring good team members for the retail team.
3. However, as the question poses, this approach could be discriminatory in regards to focusing primarily on appearance. If appearance is the focus, this could be a discriminatory practice. It would be important that any business evaluate any hiring practices to ensure that no discrimination is taking place that could result in possible legal or regulatory action at a later date.
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