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Your client is about to introduce a very high-quality product that will remove an invasive form of pepper plant in the southern United States
Your client is about to introduce a very high-quality product that will remove an invasive form of pepper plant in the southern United States. The Marketing Department has established a price of $37 per gallon, and the company controller has projected total production, selling, and distribution costs of $26 per gallon. What factors should your client consider before introducing the product into the marketplace?
Expert Solution
Factors to Consider:
1) Focus on customer preferences and their needs:
- Having a good understanding of your customers prior to launching a new product is very important.
- Will customers want to buy the product?
- If so, will the set price be affordable for the customers in the target market?
2) Monitor the Labor Force:
- Are the skills required to produce your new product available in the targeted market?
- What alternatives do you have if you cannot find the required skills within the current labor force?
3) Research the Legal Framework:
- Understanding that every legal entity is bound by certain legal obligations that must be followed in order to carry out business.
- Conduct research to discover any legal constraints which could lead to restricting the business from carrying out operations.
4) Pricing:
- Conduct research and offer competitive pricing.
- Ensure pricing structure lines up with company objectives.
- The geographical area of your sales also must be considered.
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