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Imagine that you work for a small brick-and-mortar business specializing in designer clothing, shoes, and handbags

Business Dec 09, 2020

Imagine that you work for a small brick-and-mortar business specializing in designer clothing, shoes, and handbags. Your business offers discounted designer clothing and accessories for men and women. There are two full-time employees and three part-time employees. Currently, the store only has a basic website with a list of a few products, and customers can only purchase items in- store. This is a problem because the business is not able to reach customers as easily as its competitors. The business owner has identified the following companies as its primary e-business competitors:

Bluefly

Zappos

Kohl's

Macy's

HauteLook

Nordstrom Rack

Lyst

The ultimate goal of the business is to promote growth with an online presence and become more customer-focused. The business owner wants to streamline the business processes involved in integrating a brick-and-mortar business with an e-business. She is aware that there will be some potential consumer privacy and security concerns associated with this change, and she wants to ensure that company data is protected internally. She also wants to be confident that the business's suppliers and technology vendors do the same.

The business owner is looking for a technology solution that will meet the following key technology requirements: integrating online shopping, managing inventory and shipping, providing order status and online payment processing, facilitating collaboration internally and externally (with staff and customers), managing customer contacts, providing reporting, and being able to use the new technology to manage the current brick-and-mortar processes (sales, payments, inventory, and customer contact). Currently, the physical location struggles with managing customer information and does not have a reporting tool to help management make informed decisions.

Your job will be to research three different technologies and the business market competitors that use those technologies, and to make a recommendation on the technology solution that you feel would best position your store to expand its business. Select three of the following technologies to focus on in your business systems analysis paper: ? I need to use wirless, mobile computing, mobile commerce. Specifically, the following critical elements must be addressed:

I. Introduction:

In this section, you will briefly introduce the small business from the case scenario, and the problem that it is trying to solve.

a). Clearly state the problem that the business owner is seeking to solve. Be sure to address the question of what your business ultimately wants to do.

b). Identify and briefly describe the two technologies from the list provided that you will research in your business systems analysis.

II. Business Requirements:

In this section, you will determine what the business requirements are to solve the stated problem, and establish the criteria that will help form your technology recommendations. You will also articulate why the business owner should undertake the project of integrating new technology.

a). Explain the objectives of undertaking this project to integrate new technology. In others words, what should the project accomplish, and how does it support the goal of your business?

b). Provide a project description that explains the purpose of the project. Be sure to address the following:

i. What does your business need to do to satisfy the objectives?

ii. What are the desired results at the end of the project?

iii. Why is it important for your business owner to consider implementing new technology?

c). State the key technological requirements that will be required of any new technology in order to effectively solve your business's problem. In other words, what specifically does the technology need to be capable of doing?

Expert Solution

I. Introduction

a) In this case, business organization is facing the problems like, lack of customer interaction, unattractive business website, lack of traffic on the site and no online presence.

b) Technologies that I may research in my business system analysis:

  • Keeping the records of the customers safe so that it is not misused by any third party.
  • Technology that may be able to manage current brick and mortar store of the company to look after its sale payments, inventory and customer contact.

II. Business Requirement

a) The project should accomplish an attractive online presence of the company and to increase traffic on the website. The project should be able to make the company enter into e-business effectively. This will help to achieve organizational goal of customer satisfaction, customer interaction and increase in sales.

b) i. Business need to develop and online website, hire staff that is capable of managing e-business, understand and identify the needs and preferences of the customers and retaining customers even after sale by providing after-sale services.

ii. Desired results after the end of the project are: increase in customer satisfaction, increase in sales through online shopping, attractive website for customers, retaining of the customers and disabling them to shift to its competitors.

iii. It is important for the owner to implement new technology because business environment keeps on changing and customers' need also gets changed frequently, so in order to comply by latest marketing practices and to star ahead of the competition, it is important for the owner to always find new and innovative technologies to improve business activities and increase market share.

c) Technology should be capable of:

  • Managing online shopping.
  • Managing inventory requirements.
  • Managing orders of the customers.
  • Managing online payments by the customers.
  • Managing customer's personal information and providing security to them.
  • Being able to provide online after-sale services to the customers.
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