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Homework answers / question archive / Marketing and Operations are oftentimes identified as the backbone of any business in any sector providing any product or service

Marketing and Operations are oftentimes identified as the backbone of any business in any sector providing any product or service

Business

Marketing and Operations are oftentimes identified as the backbone of any business in any sector providing any product or service. The Marketing and Operations departments are in-charge of knowing what the market wants and how the organization can deliver its expectations, respectively. Thus, making the two departments seamlessly work together is highly indispensable. Question:

How does this relationship between Marketing and Operations helps a company to be more competitive?

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