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Homework answers / question archive / Marketing and Operations are oftentimes identified as the backbone of any business in any sector providing any product or service

Marketing and Operations are oftentimes identified as the backbone of any business in any sector providing any product or service

Business

Marketing and Operations are oftentimes identified as the backbone of any business in any sector providing any product or service. The Marketing and Operations departments are in-charge of knowing what the market wants and how the organization can deliver its expectations, respectively. Thus, making the two departments seamlessly work together is highly indispensable. Question:

How does this relationship between Marketing and Operations helps a company to be more competitive?

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Marketing refers to advertising company's product; whereas, operations refer to cost reduction procedures.

The company's senior management is responsible for creating harmony between the marketing and operation department of the organization. Operation team should identify clear roles and responsibilities of the marketing department and mention its budget also. This will help marketing team to better understand their roles and utilize their budgets efficiently. Cooperation between these two teams will maximize sales and cost reduction from marketing activities and thus, it will make the company more competitive in the market.

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