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A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy: (a) results in cannibalization of products

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A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy:

(a) results in cannibalization of products.

(b) involves the selection of a market niche to target the marketing efforts of a firm.

(c) views the market as one big market with no individual segments.

(d) reduces the production and marketing costs of a firm.